2) You can add an owner comment -in the Owner View click the downward facing arrow next to the Zestimate Details portion, claim your home, and type away! You can edit the facts, change the comps they use, write about what you love about the home and add additional information. This is a great way to add more detail about your home and get buyers interested.
3) If you are priced below the Zestimate – why not advertise that fact on Zillow, Craigslist and everywhere. If you’re priced above the Estimate Zillow provides, you might want to use the video and the owners comment to show the potential buyers why your home is worth more than the Zestimate (and they are often off; if you’ve claimed your home you can sometimes change the Zestimate by adding more details.) I can also “re-write” your Zillow ad in order to maximize the likelihood that buyers search comments will cause the internet search robots to find your listing.
4) I also suggest that you attempt to bypass the Zillow Agent feed by putting your phone number in to call at the top of your ad. Right now buyers are just clicking “I want more information” and their contact info is going straight to an agent (maybe 3 agents) unless they pass over the contact button, un-click the agent/lender boxes, click the owners box and then go back up to click the contact button.